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Payment methods in Ecuador

South America
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E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.

Market takeaways

  • E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.
  • 94% of Ecuador's population has made an online purchase (CECE 2024 report).
  • DeUna (Banco Pichincha) is the most-used digital wallet with 1 million+ users by 2023.
  • Payphone has 645,000 users and 740,000+ monthly transactions; one of Ecuador's top 3 fintechs.
  • Fully dollarized economy (USD since 2000) — no FX risk for US-based merchants.

Population

18.2M

Online population

~14M

B2C e-commerce

$6.4B

Banked population

84%

Credit card population

~30%

Payment method breakdown

  • Card (Credit & Debit)55%
  • Cash / Cash on Delivery20%
  • E-Wallet15%
  • Bank Transfer8%
  • Other2%

Card scheme breakdown

  • Visa55%
  • Mastercard35%
  • American Express7%
  • Local Schemes3%
  • Other0%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Ecuador

Popular options based on coverage and prominence in this market.

Visa / Mastercard

Visa / Mastercard

Credit and debit cards from international schemes remain the primary payment method in Ecuadorian e-commerce. Banco Pichincha, Banco Guayaquil, Produbanco, and Banco del Pacífico are among the main issuers. The dollarized economy makes USD card transactions seamless for both domestic and cross-border purchases.

Cash on Delivery

Cash on Delivery

Cash on delivery remains significant in Ecuador's e-commerce market, particularly for first-time online buyers and consumers in areas with lower digital payment penetration. It enables consumers without cards or digital wallets to participate in online shopping, though its share is declining as digital wallet adoption grows.

Place to Pay / Kushki

Place to Pay / Kushki

Place to Pay and Kushki are payment gateway providers widely used by Ecuadorian e-commerce merchants to process card transactions and other payment methods. They aggregate multiple payment options — cards, PSE-style transfers, and wallets — into a single checkout experience for merchants.

Payphone

Payphone

Payphone is one of Ecuador's leading independent fintech companies and one of the three most important fintechs in the country according to América Economía. It has 645,000 users and facilitates over 740,000 transactions monthly, primarily through its mobile payment app and merchant gateway. Payphone is also available as an international payment processing option via Nuvei.

DeUna (Banco Pichincha)

DeUna (Banco Pichincha)

DeUna is an e-wallet developed by Banco Pichincha, Ecuador's largest private bank, and has emerged as the most widely used digital wallet for online shopping in Ecuador. It surpassed 1 million registered users by 2023 and allows consumers to pay online merchants without entering card details directly, linking to their bank account. DeUna integrates with major Ecuadorian e-commerce platforms.

All payment methods in Ecuador

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