Payment methods in Brazil
Brazil is Latin America's largest e-commerce market, worth $86 billion, with over 197million internet users. Succeeding here demands more than accepting international cards. Pix - the Central Bank of Brazil's instant payment system - is now used by over 174 million Brazilians and dominates online transactions. Bank transfers account for 41% of e-commerce payments.
Market takeaways
- Brazil is Latin America's largest e-commerce market, worth $86 billion, with over 197million internet users. Succeeding here demands more than accepting international cards. Pix - the Central Bank of Brazil's instant payment system - is now used by over 174 million Brazilians and dominates online transactions. Bank transfers account for 41% of e-commerce payments.
- Cards make up 39% of transactions, but the picture is more nuanced than global card logos suggest. A significant share of Brazilian Visa and Mastercard cards are locally issued - backed by Brazilian banks and tied to local-currency accounts. Decline rates for these cards are much higher without a Latin America-specialist acquirer. PPRO gives merchants and PSPs direct access to that local acquiring infrastructure, alongside Pix, Boleto Bancário, and other Brazil-specific payment methods.
- Card breakdown. Of the 11% who pay by card:
- Pix is Brazil's real-time payment system, created and regulated by the Central Bank of Brazil. Launched in November 2020, it achieved mass adoption faster than almost any payment system in history - over 174 million Brazilians now use it, making it the single most important payment method for e-commerce merchants entering this market.
- For merchants, Pix means instant settlement, no chargeback risk, and access to virtually the entire Brazilian adult population. PPRO also supports Pix Automático, enabling recurring payments for subscriptions and services - unlocking an additional 60 million consumers who lack credit cards.
Population
212.8M
Online population
197.0M
B2C e-commerce
$
Banked population
96%
Payment method breakdown
- Bank Transfer (incl. Pix)41%
- Card39%
- E-Wallet16%
- Cash (incl. Boleto)3%
- BNPL1%
- Crypto1%
Card scheme breakdown
Market data coming soon.
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Brazil
Popular options based on coverage and prominence in this market.
PIX
An instant payment solution launched by the Central Bank of Brazil that enables real-time funds transfers. It is used by over 70% of the adult population. Flow: Customer scans a QR code or uses a PIX key to confirm. Funds move account-to-account in seconds with immediate confirmation to merchant.
Boleto Bancário
A traditional voucher/cash-based payment method, where a unique slip with a barcode is generated for the customer to pay at a physical location like a bank or lottery outlet.
NuPay
A digital payment solution developed by Nubank, which offers direct checkout integration, chargeback-free transactions, and installment options.
All payment methods in Brazil
Discover 3 payment methods from around the world
Featured banks in Brazil
Major institutions operating in this market.
JPMorgan Chase
New York, United States
JPMorgan Chase is the largest US bank and one of the world's largest financial institutions, offering consumer banking, investment banking, commercial banking, and asset management globally.
Citigroup (Citi)
New York, United States
Citigroup (Citi) is a global diversified financial services holding company, operating in 160+ countries. It is known for its institutional banking, treasury services, and consumer banking across emerging markets.
Banco Santander
Santander, Spain
Banco Santander is Spain's largest bank and one of the world's top 10 financial institutions by market cap. It serves 160 million customers in Europe, North America, and Latin America.
Nubank
São Paulo, Brazil
Nubank is Brazil's leading neobank and the world's largest fintech by customers (over 100 million). It offers credit cards, digital accounts, personal loans, and investment products.
Itaú Unibanco
São Paulo, Brazil
Itaú Unibanco is Latin America's largest bank by assets, formed from the 2008 merger of Itaú and Unibanco. It offers retail, SME, corporate, and investment banking.
Bradesco
Osasco, Brazil
Banco Bradesco is Brazil's second-largest private bank, offering retail, commercial, and investment banking as well as insurance through Bradesco Seguros.