Payment methods in Argentina

• Argentina is Latin America's third-largest e-commerce market, worth $27 billion, with a near-fully banked population of 41 million internet users. Cards dominate online transactions at 46% - but Argentina's card landscape goes well beyond Visa and Mastercard. Locally issued versions of international cards carry higher decline rates without a local acquirer, and domestic schemes Naranja and Cabal together serve millions of consumers who sit outside the international card networks entirely.
• To capture the full Argentine market, merchants need local acquiring infrastructure that covers both the locally issued international cards and the domestic schemes. PPRO processes all major card brands on local Argentine payment rails, including Naranja, Cabal, Argencard, Diners, and more - through a single integration.
• Naranja is one of Argentina's most widely held payment cards, with over 10 million cardholders and nearly three million users of its associated app. Originally launched as a retail credit card in Córdoba, it has grown into a full financial services platform. Naranja cardholders shop online regularly - and will not find their card accepted at merchants who only support international schemes.
• Cabal is a card network operated by local credit unions, originally from Argentina but now also accepted in Uruguay, Paraguay, and Brazil. Together, Naranja and Cabal represent a segment of the Argentine market that is simply unreachable without a specialist Latin American acquirer. PPRO supports both, alongside the full range of locally issued international cards, through one integration.

Market data coming soon.