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1method
70banks

Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.

Market takeaways

  • Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
  • The British spend more online than almost any other European country: US$4,679 per online shopper in 2023, rising to US$6,004 by 2027.
  • Brits spend almost US$35 billion a year, more than 10% of the total national online spend, with overseas e-commerce merchants.
  • Even in a market like the UK, that loves cards, consumers use digital payment methods in more than 50% of all online transactions.
  • British online shoppers use mobile devices in almost 60% of their online purchases, so it pays to make sure your checkout is optimized for mobile.

Population

68.4M

Online population

65M

B2C e-commerce

$285B

Banked population

97%

Credit card population

66%

E-commerce of total retail

30%

Payment method breakdown

  • Card46%
  • Cash1%
  • Bank Transfer9%
  • E-Wallet35%
  • Other9%

Card scheme breakdown

  • Visa77%
  • Mastercard22%
  • American Express1%
  • Local schemes0%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

47%

Share of e-commerce

12%

Cross-border value (est.)

$34.2B

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Sources