Payment methods in Austria
Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.
Market takeaways
- Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.
- Austrians buy 14% of all their retail purchases online. E-commerce in the country is worth US$13 billion, rising to US$16 billion by 2027.
- Austrians buy almost 40% of all their online purchases using a mobile device, up from just 10% in 2020.
- Austrians buy 19% of all their online purchases, worth US$2.3 billion, from merchants in other countries.
- The average Austrian spends US$1,555 a year with online merchants. By 2027, this will rise to US$1,852.
Population
9M
Online population
8M
B2C e-commerce
$12B
Banked population
99.9%
Credit card population
53%
E-commerce of total retail
14%
Payment method breakdown
- Card35%
- Cash7%
- Bank Transfer26%
- E-Wallet19%
- Other13%
Card scheme breakdown
- Visa14%
- Mastercard84%
- American Express1%
- Local schemes0%
- Other1%
Cross-border e-commerce
Cross-border shoppers
86%
Share of e-commerce
19%
Cross-border value (est.)
$2.3B
Featured payment methods in Austria
Popular options based on coverage and prominence in this market.
All payment methods in Austria
Discover 1 payment methods from around the world
Featured banks in Austria
Major institutions operating in this market.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
Erste Group
Vienna, Austria
Erste Group is Austria's largest bank, headquartered in Vienna. It serves 17 million clients across Austria, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, and Slovenia.
Raiffeisen Bank International (RBI)
Vienna, Austria
Raiffeisen Bank International (RBI) is Austria's second-largest bank and a leading retail and corporate bank in Central and Eastern Europe, operating in 13 markets.
BAWAG Group
Vienna, Austria
BAWAG Group is an Austrian retail and commercial bank, operating under the BAWAG P.S.K., easybank, and other brands. It focuses on Austrian retail and SME customers.
Bunq
Amsterdam, Netherlands
Bunq is a Dutch neobank founded in 2012, operating across Europe as one of the continent's fastest-growing challenger banks, known for its eco-friendly and multi-currency features.
UniCredit Bank Austria
Vienna, Austria
Bank Austria is UniCredit's Austrian subsidiary, offering retail, business, and corporate banking. It serves 1.4 million customers in Austria.
All banks in Austria
Showing 11 of 11 banks
