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Payment methods in Ukraine

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Ukrainians spent 239 billion UAH online in 2024 — 25% growth year-on-year despite ongoing war

Market takeaways

  • Ukrainians spent 239 billion UAH online in 2024 — 25% growth year-on-year despite ongoing war
  • Monobank and Privat24 (PrivatBank) are dominant fintech platforms that became essential wartime infrastructure
  • Over 55% of e-commerce traffic comes from smartphones
  • 11 million internet shoppers making an average of 17 purchases per year, average transaction ~UAH 1,300
  • 518,400 retail POS terminal locations as of late 2024 — showing resilient card infrastructure

Population

38.0M (pre-war estimate; wartime displacement significant)

Online population

~24M (~56% of pre-war population actively online)

B2C e-commerce

~$5.5B (2024 est.)

Banked population

~80%

Credit card population

~55%

E-commerce of total retail

~18%

Payment method breakdown

  • Card65%
  • E-Wallet (LiqPay, Monobank)20%
  • Cash on Delivery10%
  • Bank Transfer4%
  • Other1%

Card scheme breakdown

  • Visa55%
  • Mastercard42%
  • American Express1%
  • Local Schemes1%
  • Other1%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Ukraine

Popular options based on coverage and prominence in this market.

Cash on Delivery (COD)

Cash on Delivery (COD)

COD still represents approximately 10% of e-commerce transactions. Used particularly in areas with less stable connectivity or by consumers who prefer physical inspection. Nova Poshta (the dominant courier) offers COD services.

Monobank

Monobank

Ukraine's leading neobank with approximately 8 million clients. Known for its all-digital, app-only model, Monobank became a cultural phenomenon and wartime fundraising platform — raising hundreds of millions of UAH for military needs. Launched monobank 2.0 in spring 2024 and introduced Shake2Pay for fuel payments in September 2024. Offers merchant acquiring at 1.3% commission (2% for foreign payments). Survived a massive 7.5 billion request DDoS attack in August 2024.

Google Pay / Apple Pay

Google Pay / Apple Pay

NFC mobile wallets heavily used by Ukrainian consumers. Linked to PrivatBank, Monobank, and other bank-issued cards. Over 55% of e-commerce traffic on smartphones makes mobile wallets essential.

Visa / Mastercard

Visa / Mastercard

International card networks remain operational in Ukraine, with Visa and Mastercard widely issued and accepted. Card payments dominate e-commerce at approximately 65% of transactions. Internet acquiring fees typically run 1.3-1.5% for Ukrainian cards, 2.0-2.75% for foreign cards.

Nova Poshta Pay

Nova Poshta Pay

Nova Poshta, Ukraine's dominant parcel delivery network, offers integrated payment solutions including COD collection, prepayment, and card payment at parcel lockers. Central to Ukraine's e-commerce logistics and payment ecosystem.

PrivatBank / Privat24

PrivatBank / Privat24

Ukraine's largest bank by customer base. Privat24 is the bank's mobile app, used by tens of millions of Ukrainians for card payments, transfers, and online shopping. During the war, Privat24 became critical infrastructure for receiving government social payments, military salaries, and humanitarian aid. LiqPay is PrivatBank's payment gateway used widely in Ukrainian e-commerce.

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