Payment methods in Turkey
The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.
Market takeaways
- The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.
- More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.
- Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.
- Cards are Turkey's favourite online payment method, with a 65% market share.
- The Turkish e-commerce market is worth US$23 billion - a figure that will rise to US$38 by as soon as 2027.
Population
85.3M
Online population
70.8M
B2C e-commerce
$20.3B
Banked population
76%
Credit card population
44%
E-commerce of total retail
11%
Payment method breakdown
- Card65%
- Cash6%
- Bank Transfer14%
- E-Wallet9%
- Other6%
Card scheme breakdown
- Visa52%
- Mastercard43%
- American Express1%
- Local schemes4%
- Other0%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Turkey
Popular options based on coverage and prominence in this market.
All payment methods in Turkey
Discover 1 payment methods from around the world
Featured banks in Turkey
Major institutions operating in this market.
BNP Paribas
Paris, France
BNP Paribas is France's largest bank and a global top-10 financial institution, providing retail, corporate, and investment banking, insurance, and asset management across 65 countries.
ING Group
Amsterdam, Netherlands
ING Group is the Netherlands' largest bank and a leading European financial institution. It operates a digital-first universal banking model across Europe and globally.
BBVA
Bilbao, Spain
BBVA is Spain's second-largest bank with a major presence in Mexico, South America, Turkey, and the USA. It is known for its digital banking leadership.
Qatar National Bank (QNB)
Doha, Qatar
QNB is Qatar's largest bank and the largest bank in the Middle East and Africa by total assets, operating across 31 countries.
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