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Payment methods in Turkey

Asia
1method
4banks

The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.

Market takeaways

  • The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.
  • More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.
  • Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.
  • Cards are Turkey's favourite online payment method, with a 65% market share.
  • The Turkish e-commerce market is worth US$23 billion - a figure that will rise to US$38 by as soon as 2027.

Population

85.3M

Online population

70.8M

B2C e-commerce

$20.3B

Banked population

76%

Credit card population

44%

E-commerce of total retail

11%

Payment method breakdown

  • Card65%
  • Cash6%
  • Bank Transfer14%
  • E-Wallet9%
  • Other6%

Card scheme breakdown

  • Visa52%
  • Mastercard43%
  • American Express1%
  • Local schemes4%
  • Other0%

Cross-border e-commerce

Market data coming soon.

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