Payment methods in Thailand
Thais buy 12% of all their retail purchases online, worth US$11 billion - set to rise to US$16 billion by 2027.
Market takeaways
- Thais buy 12% of all their retail purchases online, worth US$11 billion - set to rise to US$16 billion by 2027.
- Online shoppers in Thailand use cards in just a fifth of all purchases, with digital and alternative forms of payment used in the rest.
- Cash, used in 10% of online purchases, remains doggedly popular in Thailand. Other popular payment methods include TrueMoney and PayPal.
- The average online shopper in Thailand spends US$178 a year with e-commerce merchants, rising to US$247 by 2027.
- Thais complete two thirds of all online purchases using a mobile device, up from 60% as recently as 2020.
Population
70.1M
Online population
61.9M
B2C e-commerce
$11B
Banked population
96%
Credit card population
11%
E-commerce of total retail
12%
Payment method breakdown
- Card21%
- Cash10%
- Bank Transfer42%
- E-Wallet25%
- Other2%
Card scheme breakdown
- Visa63%
- Mastercard25%
- American Express1%
- Local schemes11%
- Other0%
Cross-border e-commerce
Cross-border shoppers
0%
Share of e-commerce
52%
Cross-border value (est.)
$6B
Featured payment methods in Thailand
Popular options based on coverage and prominence in this market.
Featured banks in Thailand
Major institutions operating in this market.
Maybank
Kuala Lumpur, Malaysia
Maybank is Malaysia's largest bank and one of Southeast Asia's top financial groups, with a strong ASEAN franchise offering retail, SME, corporate, and Islamic banking.
UOB (United Overseas Bank)
Singapore
UOB is Singapore's third-largest bank with a strong pan-Asian network covering ASEAN markets, offering retail, SME, and corporate banking.
Bangkok Bank
Bangkok, Thailand
Bangkok Bank is Thailand's largest bank by assets, offering retail, SME, and corporate banking with a strong regional network across ASEAN.
CIMB Bank
Kuala Lumpur, Malaysia
CIMB Bank is Malaysia's second-largest bank and a leading regional bank across ASEAN, offering retail, SME, corporate, and Islamic banking.
Kasikornbank (KBank)
Bangkok, Thailand
Kasikornbank (KBank) is one of Thailand's top banks, known for digital banking innovation, retail, and SME banking.
Qatar National Bank (QNB)
Doha, Qatar
QNB is Qatar's largest bank and the largest bank in the Middle East and Africa by total assets, operating across 31 countries.
All banks in Thailand
Showing 10 of 10 banks
Explore other countries
Discover payment methods in other countries from Asia
