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Payment methods in Taiwan

Asia
2methods
4banks

The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.

Market takeaways

  • The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.
  • Taiwan's online shoppers complete almost two thirds of all online purchases using a mobile device such as a tablet or smartphone.
  • The average online shopper in Taiwan spends US$525 with e-commerce merchants, rising to US$888 by 2027.
  • Taiwanese online shoppers use digital payment methods in 44% of all online transactions and cards in just 47%.
  • Popular payment methods in Taiwan include JKOPAY, Apple Pay and Line Pay. The Taiwanese use bank transfers in almost a quarter of online purchases.

Population

23.3M

Online population

22.1M

B2C e-commerce

$12B

Banked population

98%

Credit card population

57%

E-commerce of total retail

12%

Payment method breakdown

  • Card47%
  • Cash9%
  • Bank Transfer13%
  • E-Wallet22%
  • Other9%

Card scheme breakdown

  • Visa30%
  • Mastercard8%
  • American Express0%
  • Local schemes58%
  • Other4%

Cross-border e-commerce

Market data coming soon.

All payment methods in Taiwan

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