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Payment methods in Sweden

Europe
1method
9banks

Over 40% of Swedish online consumers make cross-border purchases on a monthly or weekly basis.

Market takeaways

  • Over 40% of Swedish online consumers make cross-border purchases on a monthly or weekly basis.
  • Swedish e-commerce is expected to generate more than 140 billion SEK in 2025, equivalent to nearly 15 billion USD.
  • In 2024, China was the top foreign market for Swedish online shoppers, with around 37% of them ordering from Chinese e-commerce sites.
  • In 2024, Swedes used mobile devices to complete more than 40% of their online transactions, with a slight increase on the previous year.
  • Swedes use digital payment methods in almost 72% of online transactions. Popular digital payment methods include Swish, ApplePay, and AfterPay.

Population

10.6M

Online population

9.7M

B2C e-commerce

$10.6B

Banked population

99.9%

Credit card population

44.5%

E-commerce of total retail

12%

Payment method breakdown

  • Card27%
  • Cash1%
  • Bank Transfer31%
  • E-Wallet18%
  • Other23%

Card scheme breakdown

  • Visa28%
  • Mastercard70%
  • American Express2%
  • Local schemes0%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

44%

Share of e-commerce

49%

Cross-border value (est.)

$5.9B

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