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Payment methods in Serbia

Europe
6methods
11banks

82.4 million online purchases recorded in 2024 — over 225,000 transactions per day

Market takeaways

  • 82.4 million online purchases recorded in 2024 — over 225,000 transactions per day
  • Instant transactions surged 215% year-on-year in 2024 — the fastest-growing segment
  • Mobile wallets growing at 11.98% CAGR driven by Serbia's national instant payment rail
  • Cash on delivery still accounts for ~47% of the e-commerce market by some measures
  • Consumer trust in e-payments remains a barrier; a significant share still prefers COD

Population

6.8M

Online population

~5.7M (~84%)

Banked population

~75%

Credit card population

~40%

E-commerce of total retail

~12%

Payment method breakdown

  • Cash on Delivery45%
  • Card40%
  • Bank Transfer / Instant10%
  • E-Wallet4%
  • Other1%

Card scheme breakdown

  • Visa52%
  • Mastercard44%
  • American Express1%
  • Local Schemes (DinaCard)2%
  • Other1%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Serbia

Popular options based on coverage and prominence in this market.

Instant Payments (NBS IPS)

Instant Payments (NBS IPS)

Serbia's National Bank instant payment system. Instant transactions grew 215% year-on-year in 2024, powered by real-time rails that settle transactions between Serbian banks 24/7. Increasingly integrated into e-commerce checkout as a low-fee alternative to cards.

Visa / Mastercard

Visa / Mastercard

The leading digital payment methods. Over 55% of e-commerce transactions use cards per some estimates. Visa and Mastercard dominate with DinaCard as a local alternative. Card payment infrastructure is widely available across Serbian merchants.

DinaCard

DinaCard

Serbia's national card payment system, operated under the auspices of the National Bank of Serbia. Domestic card for Serbia-based transactions. Lower merchant fees than international schemes, used at domestic POS and some e-commerce platforms.

PayPal

PayPal

Used for cross-border purchases on international platforms. Identified as one of the most-used payment methods for online orders alongside credit cards and bank transfers. Flow: User selects PayPal, a modal or redirect opens. User logs in, confirms funding source, reviews details, authorizes. Control returns to merchant with approved or declined status.

Cash on Delivery (COD)

Cash on Delivery (COD)

The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.

Mobile Wallets (Bank Apps)

Mobile Wallets (Bank Apps)

Bank-issued mobile payment apps enabling NFC and QR code payments are growing rapidly at 11.98% CAGR, driven by the instant payment rail. Leading Serbian banks (Banca Intesa, Raiffeisen, UniCredit) offer integrated mobile payment solutions.

All payment methods in Serbia

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