Payment methods in Malta
Enterprise e-commerce turnover reached EUR 2.9 billion in 2024
Market takeaways
- Enterprise e-commerce turnover reached EUR 2.9 billion in 2024
- Cards accounted for 38.52% of e-commerce transactions in 2024; 60% of all supermarket sales paid by card
- Smartphones account for 68.04% of the Malta e-commerce market in 2024
- 46% of Malta consumers prefer purchasing goods by card over other methods
- BNPL is the fastest-growing payment method at 8.59% CAGR through 2030
Population
0.54M
Online population
~0.49M (~91%)
Banked population
~95%
Credit card population
~70%
E-commerce of total retail
~18%
Payment method breakdown
- Card55%
- E-Wallet25%
- Bank Transfer12%
- BNPL5%
- Other3%
Card scheme breakdown
- Visa50%
- Mastercard44%
- American Express4%
- Local Schemes1%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Malta
Popular options based on coverage and prominence in this market.
Visa / Mastercard
The dominant payment method at approximately 55% of e-commerce transactions when combined. Credit and debit cards control 38.52% of digital transactions specifically, with contactless growing rapidly. Card payments reached 60% of all supermarket sales in 2024.
Apple Pay / Google Pay
NFC mobile wallets with strong adoption in Malta's tourist-driven economy. Smartphones account for 68.04% of the e-commerce market, driving demand for seamless mobile payment experiences.
BNPL (Klarna / others)
Buy Now Pay Later is the fastest-growing payment segment at 8.59% CAGR to 2030, particularly among younger and expatriate shoppers. Helping merchants improve conversion by offering flexible payment terms.
PayPal
Widely used for online purchases, particularly for cross-border shopping from UK and international platforms. PayPal's familiarity and buyer protection make it a trusted choice for Maltese consumers. Flow: User selects PayPal, a modal or redirect opens. User logs in, confirms funding source, reviews details, authorizes. Control returns to merchant with approved or declined status.
SEPA Bank Transfer
As a eurozone EU member, Malta fully participates in SEPA. Bank of Valletta and HSBC Malta offer SEPA transfers for domestic and cross-border euro payments. Used primarily for bill payments and B2B transactions.
All payment methods in Malta
Discover 5 payment methods from around the world
Featured banks in Malta
Major institutions operating in this market.
Bank of Valletta
Valletta, Malta
Bank of Valletta is Malta's oldest and largest bank, majority state-owned, offering retail, commercial, and investment banking.
HSBC Malta
St. Julian's, Malta
HSBC Malta is the Maltese subsidiary of HSBC Group, offering retail, commercial, and private banking.
Other Banks — Malta
Valletta, Malta
Aggregate of all remaining banks in Malta, collectively ~40.0% of domestic banking assets.
