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Payment methods in Japan

Asia
2methods
17banks

In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion - rising to US295 billion by 2027.

Market takeaways

  • In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion - rising to US295 billion by 2027.
  • Popular digital payment methods in Japan include PayEasy and Konbibi. Surprisingly, consumers still pay for 8% of online transactions with cash.
  • Japanese shoppers complete 39% of all online purchases using a mobile device, up from just 27% as recently as 2020.
  • Seventy-six percent of Japanese have a credit card, but online shoppers use cards in just 64% of all transactions.
  • Almost a third of Japanese shoppers buy from overseas merchants, spending more than US$30 billion in 2022.

Population

125.0M

Online population

117.5M

B2C e-commerce

$181B

Banked population

99%

Credit card population

76%

E-commerce of total retail

13%

Payment method breakdown

  • Card64%
  • Cash8%
  • Bank Transfer7%
  • E-Wallet12%
  • Other8%

Card scheme breakdown

  • Visa33%
  • Mastercard21%
  • American Express2%
  • Local schemes44%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

31%

Share of e-commerce

17%

Cross-border value (est.)

$31B

All payment methods in Japan

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