Payment methods in Italy
Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
Market takeaways
- Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
- Italians buy 10% of their retail purchases online. The country's e-commerce market is worth US$56 billion, rising to US$82 billion by 2027.
- The average Italian spends US$1,007 a year with e-commerce merchants. By 2027, this will have risen to US$1,480.
- Almost a fifth of all the items Italians buy online come from merchants based outside Italy.
- Italians make 40% of all their online purchases using a mobile device.
Population
60M
Online population
55.8M
B2C e-commerce
$51B
Banked population
96%
Credit card population
49%
E-commerce of total retail
10%
Payment method breakdown
- Card31%
- Cash4%
- Bank Transfer13%
- E-Wallet35%
- Other17%
Card scheme breakdown
- Visa33%
- Mastercard22%
- American Express1%
- Local schemes45%
- Other0%
Cross-border e-commerce
Cross-border shoppers
75%
Share of e-commerce
18%
Cross-border value (est.)
$9.2B
Featured payment methods in Italy
Popular options based on coverage and prominence in this market.
Featured banks in Italy
Major institutions operating in this market.
ING Group
Amsterdam, Netherlands
ING Group is the Netherlands' largest bank and a leading European financial institution. It operates a digital-first universal banking model across Europe and globally.
BNP Paribas
Paris, France
BNP Paribas is France's largest bank and a global top-10 financial institution, providing retail, corporate, and investment banking, insurance, and asset management across 65 countries.
Crédit Agricole Group
Paris, France
Crédit Agricole is the world's largest cooperative bank and France's second-largest financial group. It provides retail, corporate, insurance, and asset management services in France and internationally.
Intesa Sanpaolo
Turin, Italy
Intesa Sanpaolo is Italy's largest bank and one of the Eurozone's leading financial institutions, providing retail, corporate, and investment banking in Italy and across Eastern Europe, the Middle East, and Africa.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
Banco BPM
Milan, Italy
Banco BPM is Italy's third-largest bank by assets, formed from the merger of Banco Popolare and Banca Popolare di Milano. It offers retail, corporate, and investment banking.
All banks in Italy
Showing 15 of 15 banks
