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2methods
20banks

Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.

Market takeaways

  • Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
  • Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
  • Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
  • Indians use mobile devices to complete just under two thirds of all online transactions, making mobile optimization vital for success.
  • Popular payment methods in India include PayTM, Amazon Pay, Google Pay and the central bank's UPI payment method.

Population

1.423B

Online population

846.7M

B2C e-commerce

$88B

Banked population

83%

Credit card population

3%

E-commerce of total retail

4%

Payment method breakdown

  • Card23%
  • Cash5%
  • Bank Transfer15%
  • E-Wallet50%
  • Other7%

Card scheme breakdown

  • Visa48%
  • Mastercard28%
  • American Express1%
  • Local schemes22%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

0%

Share of e-commerce

29%

Cross-border value (est.)

$21B

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