Payment methods in Greece
Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.
Market takeaways
- Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.
- Cards dominate at 57% of online transactions, with Mastercard holding 53% and Visa 46% of card transactions.
- Mobile devices are used in 40% of online purchases, up sharply from 28% in 2020.
- Digital payment methods including Sepa Direct Debit and Paysafe are gaining traction, used in over 30% of transactions.
- Only 5% of Greek online purchases are cross-border, primarily from China, Germany, and the UK.
Population
10.4M
Online population
8.2M
B2C e-commerce
$5B
Banked population
95%
Credit card population
28%
E-commerce of total retail
9%
Payment method breakdown
- Card57%
- Cash9%
- Bank Transfer13%
- E-Wallet15%
- Other6%
Card scheme breakdown
- Visa46%
- Mastercard53%
- American Express0%
- Local Schemes0%
- Other1%
Cross-border e-commerce
Cross-border shoppers
30%
Share of e-commerce
5%
Cross-border value (est.)
$0.2B
Featured payment methods in Greece
Popular options based on coverage and prominence in this market.
Cash on Delivery
Cash on delivery accounts for 9% of Greek online transactions, reflecting the relatively lower trust in online payment methods among some consumer segments. It remains particularly relevant for apparel and electronics purchases among less digitally confident shoppers.
Viva Wallet
Viva Wallet is a Greek-founded neobank and payment processor that has become a major local player in card acceptance and digital payments across Southern Europe. It offers Visa and Mastercard issuing and acquiring services and is widely integrated into Greek e-commerce merchants' checkout flows.
Paysafecard
Paysafecard prepaid vouchers are available at Greek retail outlets and widely used for digital goods, gaming, and entertainment purchases online. Shoppers buy a voucher with a 16-digit PIN and use it at checkout without sharing any banking details. Greece is a supported Paysafecard consumer country.
Trustly
Trustly is an open banking payment solution that enables consumers to pay directly from their bank account without using a card. It operates across multiple European markets and is listed by PPRO for Greece, connecting to Greek banks via PSD2 open banking APIs for instant, secure bank transfers. Merchants receive real-time payment confirmation.
SEPA Direct Debit
SEPA Direct Debit allows merchants to collect recurring or one-time payments from Greek consumers' bank accounts after obtaining a mandate. It is used for subscriptions, utilities, and e-commerce, though it carries slightly higher refund risk than push-payment methods.
All payment methods in Greece
Discover 5 payment methods from around the world
Featured banks in Greece
Major institutions operating in this market.
National Bank of Greece (NBG)
Athens, Greece
National Bank of Greece (NBG) is Greece's oldest bank and one of the country's four systemic banks, providing retail, corporate, and investment banking.
Alpha Bank
Athens, Greece
Alpha Bank is one of Greece's four systemic banks, offering retail, corporate, and investment banking in Greece, Cyprus, Romania, Bulgaria, and other markets.
Piraeus Bank
Athens, Greece
Piraeus Bank is one of Greece's four systemic banks, offering retail and corporate banking. It has been undergoing significant restructuring following the Greek financial crisis.
Eurobank
Athens, Greece
Eurobank is one of Greece's four systemic banks, with operations in Bulgaria, Serbia, Cyprus, Luxembourg, and London, offering retail and corporate banking.
Hellenic Bank
Nicosia, Cyprus
Hellenic Bank is Cyprus's second-largest bank, offering retail, commercial, and private banking.
Attica Bank
Athens, Greece
Attica Bank is a smaller Greek systemic bank focused on retail and SME banking, undergoing recapitalisation and restructuring.
All banks in Greece
Showing 7 of 7 banks