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Payment methods in Greece

Europe
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7banks

Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.

Market takeaways

  • Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.
  • Cards dominate at 57% of online transactions, with Mastercard holding 53% and Visa 46% of card transactions.
  • Mobile devices are used in 40% of online purchases, up sharply from 28% in 2020.
  • Digital payment methods including Sepa Direct Debit and Paysafe are gaining traction, used in over 30% of transactions.
  • Only 5% of Greek online purchases are cross-border, primarily from China, Germany, and the UK.

Population

10.4M

Online population

8.2M

B2C e-commerce

$5B

Banked population

95%

Credit card population

28%

E-commerce of total retail

9%

Payment method breakdown

  • Card57%
  • Cash9%
  • Bank Transfer13%
  • E-Wallet15%
  • Other6%

Card scheme breakdown

  • Visa46%
  • Mastercard53%
  • American Express0%
  • Local Schemes0%
  • Other1%

Cross-border e-commerce

Cross-border shoppers

30%

Share of e-commerce

5%

Cross-border value (est.)

$0.2B

Featured payment methods in Greece

Popular options based on coverage and prominence in this market.

Cash on Delivery

Cash on Delivery

Cash on delivery accounts for 9% of Greek online transactions, reflecting the relatively lower trust in online payment methods among some consumer segments. It remains particularly relevant for apparel and electronics purchases among less digitally confident shoppers.

Viva Wallet

Viva Wallet

Viva Wallet is a Greek-founded neobank and payment processor that has become a major local player in card acceptance and digital payments across Southern Europe. It offers Visa and Mastercard issuing and acquiring services and is widely integrated into Greek e-commerce merchants' checkout flows.

Paysafecard

Paysafecard

Paysafecard prepaid vouchers are available at Greek retail outlets and widely used for digital goods, gaming, and entertainment purchases online. Shoppers buy a voucher with a 16-digit PIN and use it at checkout without sharing any banking details. Greece is a supported Paysafecard consumer country.

Trustly

Trustly

Trustly is an open banking payment solution that enables consumers to pay directly from their bank account without using a card. It operates across multiple European markets and is listed by PPRO for Greece, connecting to Greek banks via PSD2 open banking APIs for instant, secure bank transfers. Merchants receive real-time payment confirmation.

SEPA Direct Debit

SEPA Direct Debit

SEPA Direct Debit allows merchants to collect recurring or one-time payments from Greek consumers' bank accounts after obtaining a mandate. It is used for subscriptions, utilities, and e-commerce, though it carries slightly higher refund risk than push-payment methods.

All payment methods in Greece

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Sources