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Payment methods in Finland

Europe
2methods
9banks

The Finnish e-commerce market is worth US$17 billion, rising to US$24 billion by 2027 - in a country with just 5 million inhabitants.

Market takeaways

  • The Finnish e-commerce market is worth US$17 billion, rising to US$24 billion by 2027 - in a country with just 5 million inhabitants.
  • Fins love to shop from foreign merchants, buying a fifth of all e-commerce purchases from sites based outside Finland.
  • In almost 40% of e-commerce purchases, Finns used a mobile device to complete the transaction.
  • Finns use digital payment methods in over 70% of all online transactions. Popular payment methods include Klarna, PayPal, and Sepa Direct Debit.
  • In 2022, the average online shopper in Finland spent US$3,249 with e-commerce merchants, rising to US$4,359 by 2027.

Population

5.5M

Online population

5.3M

B2C e-commerce

$16B

Banked population

99.9%

Credit card population

71%

E-commerce of total retail

16%

Payment method breakdown

  • Card26%
  • Cash2%
  • Bank Transfer34%
  • E-Wallet24%
  • Other14%

Card scheme breakdown

  • Visa45%
  • Mastercard55%
  • American Express0%
  • Local schemes0%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

64%

Share of e-commerce

19%

Cross-border value (est.)

$3B

All payment methods in Finland

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