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Payment methods in Denmark

Europe
1method
12banks

Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.

Market takeaways

  • Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
  • Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.
  • The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.
  • Danes use digital payment methods in half of all online transactions. Trustly and Klarna are popular with Danish shoppers.
  • Danes buy more than a fifth of all their online purchases, worth almost US$7 billion, from merchants in other countries.

Population

5.9M

Online population

5.8M

B2C e-commerce

$31B

Banked population

99.9%

Credit card population

47%

E-commerce of total retail

17%

Payment method breakdown

  • Card49%
  • Cash1%
  • Bank Transfer7%
  • E-Wallet29%
  • Other14%

Card scheme breakdown

  • Visa55%
  • Mastercard45%
  • American Express0%
  • Local schemes0%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

59%

Share of e-commerce

22%

Cross-border value (est.)

$6.8B

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