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Payment methods in Australia

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E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.

Market takeaways

  • E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
  • Cards are used in just 41% of online transactions; digital alternatives including BNPL, PayPal, and bank transfers dominate the rest.
  • The average Australian online shopper spends US$1,992 per year, rising to US$3,051 by 2027.
  • Mobile devices account for 42% of all online purchases, up from 36% in 2020.
  • 62% of Australians have shopped cross-border, with cross-border purchases valued at US$12 billion (29% of total e-commerce).

Population

26.5M

Online population

21.5M

B2C e-commerce

$43B

Banked population

99%

Credit card population

57%

E-commerce of total retail

16%

Payment method breakdown

  • Card41%
  • Cash1%
  • Bank Transfer10%
  • E-Wallet31%
  • Other17%

Card scheme breakdown

  • Visa50%
  • Mastercard27%
  • American Express7%
  • Local Schemes16%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

62%

Share of e-commerce

29%

Cross-border value (est.)

$12B

Featured payment methods in Australia

Popular options based on coverage and prominence in this market.

PayPal

PayPal

PayPal is Australia's most popular third-party e-wallet, accepted by the vast majority of online merchants. It enables payment without sharing card details directly with merchants and supports one-click checkout. PayPal's "Pay in 4" BNPL option has also gained traction in Australia. Flow: User selects PayPal, a modal or redirect opens. User logs in, confirms funding source, reviews details, authorizes. Control returns to merchant with approved or declined status.

Zip

Zip

Zip is Australia's leading homegrown BNPL provider, offering interest-free instalment options for online and in-store purchases. It has expanded internationally to New Zealand and the United States, but retains a dominant position in its home market, competing directly with Klarna and Afterpay. Shoppers split purchases into weekly or fortnightly payments with no interest charged on most plans.

Bank Transfer (NPP / PayID)

Bank Transfer (NPP / PayID)

Australia's New Payments Platform (NPP) enables instant bank-to-bank transfers using a PayID (phone number, email, or ABN). Growing adoption in e-commerce as an alternative to card payment, particularly for higher-value transactions.

Apple Pay / Google Pay

Apple Pay / Google Pay

Digital wallet passes linked to credit or debit cards are widely used for both in-store contactless payments and online checkout. Australia has very high contactless payment penetration overall, and device-based wallets are a natural extension of that behaviour into e-commerce.

Afterpay / Clearpay

Afterpay / Clearpay

Afterpay (branded Clearpay in the UK) is one of Australia's most widely used BNPL services, enabling shoppers to split purchases into four fortnightly payments. Acquired by Block (formerly Square) in 2022, it is deeply integrated into Australian retail both online and in-store. It is particularly popular with fashion and lifestyle merchants.

All payment methods in Australia

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Sources