Payment methods in Australia
E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
Market takeaways
- E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
- Cards are used in just 41% of online transactions; digital alternatives including BNPL, PayPal, and bank transfers dominate the rest.
- The average Australian online shopper spends US$1,992 per year, rising to US$3,051 by 2027.
- Mobile devices account for 42% of all online purchases, up from 36% in 2020.
- 62% of Australians have shopped cross-border, with cross-border purchases valued at US$12 billion (29% of total e-commerce).
Population
26.5M
Online population
21.5M
B2C e-commerce
$43B
Banked population
99%
Credit card population
57%
E-commerce of total retail
16%
Payment method breakdown
- Card41%
- Cash1%
- Bank Transfer10%
- E-Wallet31%
- Other17%
Card scheme breakdown
- Visa50%
- Mastercard27%
- American Express7%
- Local Schemes16%
- Other0%
Cross-border e-commerce
Cross-border shoppers
62%
Share of e-commerce
29%
Cross-border value (est.)
$12B
Featured payment methods in Australia
Popular options based on coverage and prominence in this market.
PayPal
PayPal is Australia's most popular third-party e-wallet, accepted by the vast majority of online merchants. It enables payment without sharing card details directly with merchants and supports one-click checkout. PayPal's "Pay in 4" BNPL option has also gained traction in Australia. Flow: User selects PayPal, a modal or redirect opens. User logs in, confirms funding source, reviews details, authorizes. Control returns to merchant with approved or declined status.
Zip
Zip is Australia's leading homegrown BNPL provider, offering interest-free instalment options for online and in-store purchases. It has expanded internationally to New Zealand and the United States, but retains a dominant position in its home market, competing directly with Klarna and Afterpay. Shoppers split purchases into weekly or fortnightly payments with no interest charged on most plans.
Bank Transfer (NPP / PayID)
Australia's New Payments Platform (NPP) enables instant bank-to-bank transfers using a PayID (phone number, email, or ABN). Growing adoption in e-commerce as an alternative to card payment, particularly for higher-value transactions.
Apple Pay / Google Pay
Digital wallet passes linked to credit or debit cards are widely used for both in-store contactless payments and online checkout. Australia has very high contactless payment penetration overall, and device-based wallets are a natural extension of that behaviour into e-commerce.
Afterpay / Clearpay
Afterpay (branded Clearpay in the UK) is one of Australia's most widely used BNPL services, enabling shoppers to split purchases into four fortnightly payments. Acquired by Block (formerly Square) in 2022, it is deeply integrated into Australian retail both online and in-store. It is particularly popular with fashion and lifestyle merchants.
All payment methods in Australia
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Featured banks in Australia
Major institutions operating in this market.
Industrial and Commercial Bank of China (ICBC)
Beijing, China
ICBC is the world's largest bank by total assets and the largest of China's 'Big Four' state-owned banks. It offers retail, corporate, and investment banking globally.
DBS Bank
Singapore
DBS Bank is Singapore's largest bank and Southeast Asia's leading bank, recognised globally for its digital innovation and strong retail, SME, and corporate banking.
HSBC Hong Kong
Hong Kong
HSBC is Hong Kong's largest bank and the note-issuing bank of the territory, offering retail, commercial, private, and investment banking.
JPMorgan Chase
New York, United States
JPMorgan Chase is the largest US bank and one of the world's largest financial institutions, offering consumer banking, investment banking, commercial banking, and asset management globally.
China Construction Bank (CCB)
Beijing, China
China Construction Bank is China's second-largest bank, specialising in infrastructure lending, housing finance, and corporate banking. It is one of the four largest banks in the world.
Bank of China (BOC)
Beijing, China
Bank of China is China's most internationally active bank, specialising in foreign exchange and cross-border trade finance. It is one of the Big Four state-owned banks.
All banks in Australia
Showing 22 of 22 banks
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