Payment methods in Morocco
Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.
Market takeaways
- Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.
- The Moroccan e-commerce market is worth US$2billion. By 2027, it will be worth US$3 billion.
- Moroccans complete exactly 60% of their online purchases using a mobile device such as a tablet or smartphone.
- The average Moroccan online shopper spends US$67 a year with e-commerce merchants, rising to US$87 by 2027.
- Between 2020 and 2022, the online population of Morocco grew by more than 2 million and the proportion of Moroccans with a bank account rose from 29% to 45%.
Population
37.7M
Online population
29.7M
B2C e-commerce
$1.8B
Banked population
45%
Credit card population
0%
E-commerce of total retail
2%
Payment method breakdown
- Card17%
- Cash58%
- Bank Transfer3%
- E-Wallet20%
- Other2%
Card scheme breakdown
- Visa59%
- Mastercard33%
- American Express0%
- Local schemes8%
- Other0%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Morocco
Popular options based on coverage and prominence in this market.
Inwi Money
Telecom-led wallet enabling instant transfers and QR-code merchant payments
Jibi (Wafacash)
Mobile wallet for paying merchants, sending money, depositing/withdrawing funds, paying bills and recharging credit
Orange Money/Filahi Pay/MT Cash/CIH Mobile
Other local mobile wallets; overall wallet penetration ~6% and COD ~74% of e-commerce
All payment methods in Morocco
Discover 3 payment methods from around the world
Featured banks in Morocco
Major institutions operating in this market.
Crédit Agricole Group
Paris, France
Crédit Agricole is the world's largest cooperative bank and France's second-largest financial group. It provides retail, corporate, insurance, and asset management services in France and internationally.
Société Générale
Paris, France
Société Générale is a leading European bank offering retail banking in France and Eastern Europe, plus global markets and investment banking services.
Attijariwafa Bank Morocco
Casablanca, Morocco
Attijariwafa Bank is Morocco's largest bank and one of Africa's top banking groups, with operations across Africa and Europe.
Other Banks — Morocco
Rabat, Morocco
Aggregate of remaining banks in Morocco, collectively ~70.0% of domestic banking assets.
All banks in Morocco
Showing 4 of 4 banks
