Payment methods in Cuba

North America

3methods

2banks

Transfermóvil reached 5 million users and handles over 110 million transactions monthly.

Market takeaways

Transfermóvil reached 5 million users and handles over 110 million transactions monthly.
EnZona has over 1 million registered users; focuses on domestic e-commerce unification.
21,264 establishments have digital payment capabilities via QR code as of recent reports.
No access to Visa, Mastercard, PayPal, SWIFT, or other international networks due to US sanctions.
Cuba's formal e-commerce sector is tiny; most online commerce operates via state platforms.

Population

11.2M

Online population

~5.5M

Banked population

~75% (state bank accounts)

Payment method breakdown

Cash60%
Mobile Wallet (Transfermóvil/EnZona)25%
Bank Transfer10%
Card (domestic only)5%
Other0%

Card scheme breakdown

Visa0%
Mastercard0%
American Express0%
Local Schemes (Tarjeta Magnética)100%
Other0%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Cuba

Popular options based on coverage and prominence in this market.

EnZona

EnZona is a Cuban digital wallet and domestic e-commerce platform with over 1 million registered users. It functions similarly to a closed PayPal ecosystem, enabling peer-to-peer payments, merchant payments, and access to state-sanctioned online stores. EnZona uses QR codes for point-of-sale transactions and aims to unify all Cuban electronic commerce under two user categories: Clients and Businesses.

Tarjeta Magnética (Domestic Bank Cards)

Cuban state banks issue domestic debit cards (Tarjeta Magnética) linked to CUP accounts. These cards can be used at Cuban ATMs and at merchants equipped with domestic POS terminals. They function entirely within the closed Cuban banking infrastructure and cannot be used internationally.

Transfermóvil

Transfermóvil is the Cuban government's primary mobile payment application, developed by ETECSA (the state telecommunications company). It links directly to accounts at state banks (Banco Metropolitano, BPA, Bandec) and is used for paying utility bills, mobile top-ups, basic government service payments, and domestic bank-to-bank transfers. With 5 million users and over 110 million transactions monthly, it is by far the most widely used digital payment tool in Cuba.